It seems that HSBC may well have stolen a march on their rivals with the hush hush release of a Bluetooth orientated advertising campaign. How does it work, and what does it offer?
A number of innocent passers by have been surprised to receive a Bluetooth message from Regent Street and Canary Wharf branches of the banking giant HSBC - no word in the press, not even a mention on the company’s website.
Over the last few years we have all seen a major increase in the number of “cold calls†from companies in the finance industry, whether a visitor to your door, a telephone call or a letter through the post. Companies are being more and more direct in their marketing approaches as the clamour for business continues to grown.
Are you being taken in by their aggressive marketing techniques?
While the Office Of Fair Trading (OFT) have always been championed as the consumers friend, it seems that their ongoing campaign to clean up the financial industry is back firing in spectacular style. Recent research has shown that the financial conglomerates are fighting back, at the expense of the consumer.
The OFT have highlighted a number of major issues over the last two years including :-
The UK financial sector is perhaps one of the most competitive in the world, which is why it attracts the attention of so many overseas conglomerates. In the midst of this excessive competition we often see some great promotional “incentives†to take out certain products, services, etc.Â
While many of these “offers†sometimes seem too good to be true, who really pays for them?
Car Insurance search engine, www.confused.com have delivered a damming verdict on the prospects for UK car insurance premiums, as claims continue to outstrip premiums in a worrying trend.Â
What will this mean to you?
While the car insurance sector is forever on the receiving end of heavy criticism, it appear the industry leaders have been holding premiums at uneconomical rates for some time. The fact that it was only by using past profits, that the insurers were able to hold rates at current levels, seems to have missed by many, however there has been a market increase in claims, and associated costs, over the last few years.
While we have recently seen both electricity and gas price reductions from a vast array of the UK’s major energy suppliers, are the headlines really as impressive as they make out?
